1. Identify the communication channels you need to consider to manage the change.
I think change management will occur during the selling process. Before the company or business person contracts my services. The status quo tends to be that the company expects the employee to figure out what he needs on his own time, before and after landing in China. So the change that would place is the change in the thinking of the company or business person that they can successfully and quickly figure out what they need on the fly. Or that total initial reliance on their Chinese business partner will be sufficient until the business person figures out what is going on. Not a smart move.
My target audiences would be:
The business person going to China.
The HR person in charge of this initiative.
The business person's supervising manager.
The head of the division or company.
Finance.
So, my communication channels would include:
Presentations, testimonials from past students, advertisements, articles in the press,
blogs of past clients, email, letters, interviews with other business who have been doing business in China about what they would have done differently to prepare before going over.
2. How will I address the Innovation-Decision Process?
a) Knowledge Step: This would include communications that explain the need for such preparation and explain the proposed solution.
b)Persuasion Step: I would explain that with the proposed preparation, the business person would be able to achieve more, more quickly (or be confused for a shorter period of time). As a result of the program the person would have access to a support network of past students and the instructors. The person and the company would be prepared before the person leaves the country.
c) Decision: If other than "yes", then I would see what additional information I could provide to change the decision to a "yes".
d) Implementation: Work the progam.
e) Confirmation: I would include status reports to the company and projects that provide evidence that the business person is becoming more prepared. I would also incorporate feedback to the business person to demonstrate just how far they have progressed.
3) What other factors would I need to consider?
a) The impact of the student's work and outside life on the time they can commit to the program.
b) Company policies
c) Lack of student knowledge and skills regarding some of the subjects to which they would be introduced.
Subscribe to:
Post Comments (Atom)
2 comments:
Stacey,
The purpose of the persuasion step is to convince the potential users/trainees of the benefit of adopting/participating in the training. This can be difficult at times. It might be helpful to incorporate into the activities at this step, testimonies from persons who have undergone such training and/or benefited from a similar experience.
In the decision step this is where a contract comes into play saying I am going to do this to this level of proficiency for X dollars.
In the planning stage you and your team are going to determine how much you can teach within a certain time frame for X number of dollars. Ultimately that is what businesses are going to ask you.
Just a thought to consider.
What I mentioned above will be important for the persuasion step.
George
Post a Comment